School/Office Creative Brief

[vc_row][vc_column width=”1/1″]

General Style Guidelines

  • A general basic search of stock photography for the given theme will return thousands of images that should give the composer the idea of what kind of shots should be composed.
  • Review various shots and pay attention to lighting but no depth of field (blur), no motion blur, etc.
  • Think of small sets as if items were on a tabletop, without backgrounds.
  • Feel free to modify colors and materials of Object Library models.
  • Feel free to scale and deform Object Library models.
  • The focus is arranging the objects in a compelling way that can be used with a variety of backgrounds and effects. Therefore, focus on the arrangement and the objects, NOT the background and effects!
  • Do not randomly choose objects. Even if the image you are creating is abstract, there should be a overarching theme for why the object within a scene work together.

Style Recommendations School & Business

  • Try to think analogously for these products in terms of Education or Finance just as you would for the primary themes of School or Business.
  • Imagine the stylistic differences between something like a business desk and a teacher’s desk.
  • Many of the sets available contain small entourage like erasers, thumbtacks, paperclips, etc.

IMPORTANT!
All composers should use existing imagery as reference only and should not copy any particular images.
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Office Desktop

  • Create a set on top of a business desk.
  • Set should contain common items found on a traditional office desk, including, but not limited to:
    • Laptop
    • Tablet computer
    • legal pad
    • writing instruments
    • coffee cup
    • keyboard
    • computer mouse
  • Usage: To express or suggest the atmosphere of a contemporary work setting
  • Themes: Clutter, organized, modernity, technology, fast-paced
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Teacher Desktop

  • Create a set on a wooden teacher’s desk. Should be more orderly than an office desk.
  • Items which can be included should reference teaching or education and can include:
    • chalk
    • erasers
    • desk globe
    • textbooks
    • apple
    • tape
    • scissors
  • Usage: Suggest a teacher’s desk in front of a classroom
  • Themes: Education, order, learning, knowledge, leadership, authority
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Open Book Isolated

  • An open book against a plain background
  • Can feature other items as entourage or as a bookmark including, but not limited to:
    • glasses
    • writing implements
    • currency
  • Usage: Suggesting the possibilities of education or literature
  • Themes: Literature, wisdom, creativity, success, curiosity, difficulty, beauty
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Tabletop Set

  • Simple table top set that is relatively uncluttered.
  • Treat it as though someone is working from home or a cafe.
  • Set can contain:
    • laptop, tablet, cellphone
    • legal pad
    • writing utensils
    • books
    • cup of coffee
  • Usage: Suggest someone working outside of an office with presumably fewer items
  • Themes: Self-reliance, remoteness, comfort, casual
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 School Set On White

  • Collection of school materials on white.
  • Can be as simple as a stack of books, an apple, and a globe or a collection of many items together.
  • Common materials can include
    • writing materials — pencils, colored pencils, pens
    • alarm clock
    • apples
    • erasers
    • pushpins
    • scissors
  • Usage: General purpose suggestion of education
  • Themes: Clutter, order, back to school, artistic, potential
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 School Set On Background

  • Use a wooden or blackboard base and build a tabletop scene as though looking from the top down.
  • Add school supplies in a pleasing and logical manner
  • Leave large uncovered area so the blackboard or wooden top can be seen.
  • This should feature various school and office supplies around the border of the image.
  • Significant space should remain of the exposed wood or blackboard
  • Usage: Suggest themes of education or learning that could tie in with a message created in the negative space
  • Themes: Learning is fun, back to school, pre-school, specialty school
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 Packed Backpack

  • Backpack with books, folders, notebooks etc potentially coming out.
  • Can have other entourage around the set
  • Usage:
  • Themes: Overload, too much work, too little time, youth
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 Stacked Business Cards

  • Arrange business cards on a tabletop or against a white background.
  • Feel free to include other meaningful entourage
  • Usage: customer adding own logo/name as introduction
  • Themes: professionalism, business
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 Currency & Finance

  • Arrange currency in a meaningful and appealing way.
  • Can be added with other entourage — calculators, books, ledgers, clocks, etc
  • Usage: Suggestion of earnings, business, success, failure
  • Themes: Time is money, international business
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

 Writing Set

  • Arrange writing materials and paper goods in a pleasing manner
  • Common materials can include
    • Notebooks
    • pens
    • crumpled paper
    • coffee cup
    • stationary
  • Usage: As if someone is looking down at a desk or table where they have been working
  • Themes: Creativity, frustration, writer’s block
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Book Set

  • Neatly stack books either vertically, horizontally, or messily
  • Common entourage include
    • apples
    • alarm clocks
    • globes
    • eyeglasses
  • Themes: Literature, Antiquity, Age
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]

Graduation Set

  • Simply arrange with entourage in a pleasing manner:
    • diplomas
    • mortarboards
    • graduation caps
  • Themes: Completion, Success, Expense, tuition
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
  • Alt Text
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]
[/vc_column][/vc_row]