Arrays, Shapes & Patterns Creative Brief

General Style Guidelines

  • A general basic search of stock photography for the given theme will return thousands of images that should give the composer the idea of what kind of shots should be composed.
  • Review various shots and pay attention to lighting but no depth of field (blur), no motion blur, etc.
  • Think of small sets as if items were on a tabletop, without backgrounds.
  • Feel free to modify colors and materials of Object Library models.
  • Feel free to scale and deform Object Library models.
  • The focus is arranging the objects in a compelling way that can be used with a variety of backgrounds and effects. Therefore, focus on the arrangement and the objects, NOT the background and effects!
  • Do not randomly choose objects. Even if the image you are creating is abstract, there should be a overarching theme for why the object within a scene work together.

Style Recommendations Arrays, Shapes & Patterns

  • Try to think of concepts that are bold and easy recognize.
  • Feel free to also create completely abstract images that don’t necessarily have a concept but do have visual impact.
  • Try to capture movement by having objects falling, flying, colliding and/or precariously balanced.
  • Feel free to use arrays and/or particle systems in creative ways. You can also use the same arrays and/or particle systems with different objects to create a huge range of new images.

IMPORTANT!
All composers should use existing imagery as reference only and should not copy any particular images.

Arrays

  • Usually more uniform and structured
  • Surrounding a unique object with multiple similar objects is a universal metaphor
  • Arrays work well with vibrant colors, but don’t feel like you’re limited to that
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Conceptual Action

  • Create scenes that tell a simple yet compelling story
  • Try to covey motion as much as possible
  • Feel free to create scenes that show past motion, like the dominos hitting a brick wall
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Themed Grouping

  • Group objects that clearly work together to tell a story
  • Call out a unique object or character in an array of replicated objects
  • Many times these types of scenes work best when framed symmetrically
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Conceptual Stacking

  • Similar to Themed Grouping, but the idea here is to convey a sense of upward and/or downward movement
  • Try to create scenes that convey a concept balancing
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Themed Framing

  • Create scenes that frame the edges of the image with objects that work as a theme
  • Feel free to also create scenes that frame the edges of the image in more abstract ways
  • Feel free to also create scenes that use themed objects to create an empty shape in the middle of the frame
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Iconic Shapes From Objects

  • Create scenes that use themed objects to fill relevant shapes
  • Try to come up with conceptual ideas that tie the object being filled to the objects filling the object
  • Filled objects do not always need to have thickness. You can also create scenes that have the objects spilled onto the floor in the shape of an icon or symbol.
  • Particle systems can be used to create these scene, but they must be converted to objects before being sent to us for inspection
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Themed Stacking

  • Similar to Conceptual stacking but can be much more random and/or abstract
  • Objects used should make sense together
  • Scenes can be created to display debris or clutter
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Simulation

  • Create scenes that can be either conceptual or abstract
  • Try to create scenes that convey motion
  • Try to create scenes that would be impossible to photograph
  • Any simulations or plugins used in your scene must be converted to standard geometry before submitting to inspection
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