Product Imagery


Over the years, designing a website forced a choice — use 100% of the width of the browser in the user’s monitor, or set it to a fixed width like 800 or 1024 pixels. From a design point of view, it was easier to do the fixed width and then plan around that. Web pages ended up in a portrait orientation generally and required scrolling. Since TurboSquid models are both oriented vertically (humans) and horizontally (cars), we historically picked square aspect preview images which also worked well with a fixed design width.

Since then, a ton of design work has been innovated to enable “responsive design” that allows dynamic width for a given website based on how wide the user’s browser is. TurboSquid now takes advantage of that width, in particular for both search results and product pages. We can now fill the screen with imagery, which is our customers’ most important request, always. We consulted with our artists to pick the standard image resolution, which is 1480 x 800, a 1:1.85 aspect ratio that will work well with the most popular monitor resolutions.

As a natural evolution of this, we’re gradually updating the imagery requirements that all artists will provide as part of their model submissions. We’re calling this Cinema Wide, and products that are published to this standard will receive a boost in our search results. All products will be required to meet this requirement to give a consistent and rich customer experience moving forward.

Older products will not be forced to update, but they will receive the search results boost when they do so. For artists that publish to this spec now, there will be an easy way to switch over when the publisher is augmented and updated to support Cinema Wide.

Required Imagery

Signature Image

The Signature Image is the image of your product that is shown in a customer’s Search Results. It is likely the first time a customer sees your model, so having a strong Signature Image is critical to getting sales. 

In order to ensure customers have a good experience, you are required to fit your entire model within the border of the image. This will help it float in the search results. Additionally, this image is ALWAYS placed over a 247 white background color (with the exception of Interiors) to blend with the search results background and is currently needed in two aspect ratios. 

The reason for two Signature images is to cover both TurboSquid’s current Search Results display (which is a square aspect ratio), and a future Cinema Wide Search Results display. By providing both aspects, your product will be covered now and in the future. Once the Cinema Wide Search Results are active, the need for a square aspect Signature image will be removed.

what is a signature image
CheckMate Pro LogoCheckMate Lite LogoCheckMate Signature Image Requirements:
  • Image background of 247 white (R: 247 / G: 247 / B: 247)
  • Cinema Wide Aspect: 1480 x 800 minimum resolution for future search results
  • Square Aspect: 1200 x 1200 minimum resolution for current search results
  • MINIMUM NUMBER REQUIRED: 1 at EACH aspect ratio listed above (2 total)
  • No Watermarks, logos, text labels, borders or identifiers allowed

  Context Signature Image

Artists have rightfully made the point that photorealism is hard to accomplish over white. Therefore, while the Signature image for Search Results is clean and on a 247 white background color, the first large product image the customer sees on your Product Page should be as photorealistic as possible.

While it must match the composition and view of the main Cinema Wide Signature image, it can be lit and rendered to best showcase the product in context. As such, spending some time creating gorgeous lighting and adding a backdrop to place your model in is a great investment as shown below and will go a long way to making your work stand out. 

Product Imagery
CheckMate Pro LogoCheckMate Lite LogoCheckMate Context Signature Image Requirements:
  • Cinema Wide Aspect: 1480×800 minimum resolution
  • Must Match Pose / Framing of Signature Image
  • No Watermarks, logos, text labels, borders or identifiers allowed

 Product Shot Images

Product Shots are the images of your model that showcase the various angles, aspects and important details of it in the best way possible. These are fully rendered images that are lit and rendered so as to show potential customers the advantages of buying your work. In many ways, the Product Shots are vital to a potential customer’s visual understanding of what your model is and how it can help them, so we recommend that you spend time properly composing your shots to show off the most important aspects of your work, then lighting and rendering these images to provide as much visual information as possible.

In most cases, the background you use here will match what you’ve put together in your Context Signature image since the goal is to showcase your work in the most photoreal way possible.

Be aware that you should not include style sheets here that contain multiple views of your model composited together. You can add these as Optional Imagery, but your Product Shots should only show the details and angles of your model as it exists when the customer opens the file.

what are Product Shot Images

Full Product (model by Perfect_3D)

what are Product Shot Images

Different Angles and Details (model by Perfect_3D)

CheckMate Pro LogoCheckMate Lite LogoCheckMate Product Shot Requirements:
  • Cinema Wide Aspect: 1480×800 minimum resolution
  • No Watermarks, logos, text labels, borders or identifiers allowed

 Wireframe Images

For meshes that are subdividable, each wireframe image need to show two versions of the model:

  • Base Mesh with no subdivision applied so a customer can see exactly what was originally modeled.
  • Subdivided Mesh that has at least one iteration of subdivision applied to show a customer how your model reacts when subdivided.

All subdividable wireframe images should contain overlaid Subdivision information to indicate whether it’s a Base Mesh (Subdivision Level 0) or it’s a Subdivided Mesh (Subdivision Level 1 or higher) as shown below.  

how to submit base mesh version of model

Base Mesh Example – No Subdivisions applied (model by Strob)

how to submit base mesh version of model

Subdivided mesh with 2 iterations applied (model by Strob)

 UV Layout Images

CheckMate Pro UV Image Requirements:
  • Square Aspect: 800×800 minimum resolution
  • No Watermarks, logos, text labels, borders or identifiers allowed


This is a required sequence of frames (a minimum of 18 total – though you are encouraged to use more) of your model turning counter-clockwise and that showcases the model in an animated turnaround. For the required turntable, it must be a revolution of the static model (no animation of the model itself) so that a potential customer can see your work from all angles. Artists are still encouraged to generate additional creative turntables that showcase the animated nature of their products where applicable. Additional turntables can also vary the number of frames to best suit the creative intent.

how to use turntable when submitting model

Example of turntable

As you can see in the turntable example on the left, the model is static, turns in a counter-clockwise direction and loops smoothly over 18 frames. This lets potential customers see exactly what the baseline model looks like from all angles, and within the product page, they can scrub the animation to look at any angle they like. (Clydesdale model by PictureFactory)

Optional Imagery

More thumbnails will help you sell your products. Period.

The required image list above represents a minimum guideline that many artists on TurboSquid already meet and exceed. Once you meet these requirements, we encourage you to use your creativity and showcase your talent with additional product shots, turntables, and more.

Ultimately, the more visual information you provide to a possible customer so they know exactly what they are buying, the better you can distinguish your work. As such, you are allowed to put annotations, logos and other watermarks on your Optional Imagery. The only exception here is that you aren’t allowed to put your email or other contact information on any imagery. Otherwise, you are free to use your imagination and add imagery similar to the samples below.

Just remember: these can be generated in addition to all of the required images. They can not be used as substitutes for required images.

example of Optional Imagery (Product Imagery)

Simple Informational Text Overlay (model by warmart)

example of Optional Imagery (Product Imagery)

Informational Text Overlay and Screenshot (model by Triduza)

example of Optional Imagery (Product Imagery)

Morph Target List (model by MINH_DA)

example of Optional Imagery (Product Imagery)

Rigging Controls (model by Denys Almaral)

example of Optional Imagery (Product Imagery)

Multi-view Style Sheet (model by aj_trax)

example of Optional Imagery (Product Imagery)

Bitmap UV Overlays with text (model by Simon Paul Mills)

CheckMate Pro LogoCheckMate Lite LogoCheckMate Optional Image Requirements:
  • Artist has full discretion over the final resolution for all additional Product Shots (including UI screenshots), WireframesTurntables and UV Imagery and these images do not need to adhere to any size requirements or aspect ratio.